Arata captures the physicality of being online with a...deft touch ... Makes the case that the most fascinating way to analyze that excess — perhaps one of the only ways to be honest about it — is to talk about exactly what’s not there.
Offer[s] glimmers of hope that this little gizmo is not completely destroying society ... Depicts with commendable chill the weird, alienated world of cheap online shopping ... Arata is ruthless on trying to describe the vibe.