Malcolm Gladwell could have written a fresh book. Instead, he created a brand extension ... A genre bender: self-help without the practical advice, storytelling without the literariness, nonfiction without the vital truths, entertainment without the pleasure, a thriller without actual revelation and a business book without the actionable insights ... He has chosen to be a farm stand that serves salty, fatty, sugary pseudo-thinking. His signature methodology is to convey relatively boilerplate, already well-known ideas, by rebranding the ideas and wrapping them in stories.
Read Full Review >>