The...stories in Mr. O’Toole’s admiring but unflinching survey, plucked from England and America over the past two centuries, often inspire, even if few of the successes endured ... The good news is that practicing the golden rule has generally been a winning business strategy. The converse has also been true ... Mr. O’Toole is careful not to claim too much. He notes that the commitment to ideals has often lapsed after the founder departed or the family ownership changed ... But even if idealism is transient, Mr. O’Toole has made a strong case that enlightened stewardship is in the interest of stockholders. In setting out to write a brief for social responsibility, he has delivered some managerial wisdom.
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